People’s brains work differently depending on a number of factors.

Generally, males tend to be more left-brain. Left brainers are often good at maths and are very analytical, logical, and thrive on information. This is usually the reason we rope them in to building our flat pack furniture; they can logically see how everything fits together.

Right brainers however, are more creative characters who embrace new ideas. Females tend to be more right brain; it is a well-known fact that women on average speak more words per day than men. According to research women speak 20 thousand words per day and men 7 thousand. No wonder we are exhausted by the end of the day!

Women like to share their thoughts, feelings and ideas about most things. For example, if they find a new brand or product they like, they will tell everyone they know. Men on the other hand or left brainers tend to keep their thoughts about these thing to themselves. They may not find it important enough to share or maybe they are just too busy thinking about other things.

How does this affect our brands?
Brands become important to us in many ways, we can be emotionally drawn to a brand or perhaps egotistically. Right brainers will often become attached to a brand emotionally and get more involved than a left brained person may.

When it comes to branding, right brainers want visuals and things they can relate to; colourful pictures work really well in keeping their attention. Also having a back story to the brand is important, you want them to feel they connect with the brand, this way as consumers they will keep coming back to find out the latest information or about new upcoming products.

Left brainers want the facts and figures behind the brand, often in graphs, case studies, or surveys. They want evidence that what your saying is correct or your product is ‘what it says on the tin’. Proof is the key to capturing these consumers, supply them with the evidence they desire and they will remain loyal.

I believe the key to a successful brand incorporates both of these elements. A powerful logo and attractive website design, along with key web content with regularly updated information ticks all the boxes.

Just for fun!
The BBC has put together an online test that will show what sex your brain is. The test will let you know if you think more like a male or a female. Please take the test at: http://www.bbc.co.uk/science/humanbody/sex/add_user.shtml and post your results. Enjoy!

Source:  http://beyondcreativethinking.com/?p=793